MANAGEMENT EXPERTISE
Managerial Expertise and Marketing Proficiency
The Beginning…..
It all began way back in 1980 when a young Electronics Engineer got the vision, belief and the big dream to carve out a niche market based on automation and quality. Automation was just an idea for discussion in the mid and small sized business segments at that time. In the bigger industries, automation was used but, selectively and was not a real hot topic in any way during those days. But, for the young Electronics Engineer, Mr. L.R. Katrat, who heads the Katlax operation today as the Managing Director and CEO, the subject of Automation was more than a mere idea. For him, it was a huge opportunity wave coming his way and inviting to be taken advantage of.
Mr. Katrat took a decision to devote his life for building an Indian company capable of giving the automation market, high quality and application-specific solutions.
Katlax was born to make this dream come true.
The Journey to Success Begins……
The young Mr. Katrat had his fundamentals very clear. The foundation of the company had to be absolutely strong and durable to withstand the huge business which he had plans to build over it. So, during the first phase of the business, focus was entirely on building a large client base and a healthy product portfolio. During this phase, over 1200 OEM clients were created and more than 750 products were firmly put in place.
The second phase was devoted to consolidating the foundation which began in phase one. Market expansion programmes were undertaken. Quality was inculcated and the company went in for ISO 9001-1994, EX certification and IP67 certification.
The third phase was the stage when the company opened up to benchmarking and building a strong brand equity. The company was re-certified for ISO 9001 by ISOQAR by ANAB UK with a keen eye on winning the confidence of the overseas buyers; the company went in for the additional quality and safety certifications and to become qualified to sell in the International Markets.
During this phase, the company also participated in International Exhibitions including:
1) Wescon 2003 - USA
2) Badungtex - Indonesia
3) Bursatex - Turkey
The company made breakthroughs and entered a number of overseas markets including USA, Canada, Mexico, Netherlands, Germany, Belgium, Denmark, Malaysia, Indonesia, Taiwan, Hong Kong, Singapore, UAE, Iraq, Syria, Turkey, Egypt, Kenya, Nigeria, Bangla Desh, etc.
Katlax has, in addition, participated as a visitor in the following International Exhibitions:
1) Hannover, Germany
2) ITMA, Italy and UK
3) ITMA – Asia, Singapore
4) Matelec, Spain
Further, the company has consistently participated in major International Exhibitions held in India including:
1) Elecrama, Mumbai and New Delhi
2) Plastindia, New Delhi
3) India – ITME, Mumbai
4) Automation, Mumbai
5) Interkama, Hyderabad
6) Pharmaexpo, Mumbai
7) Engimach, Ahmedabad
During the third phase, Katlax has also focused on building its infrastructure. The company has acquired its third factory in an expansive area of over 30000 sq. ft. In addition, the company has successfully established business outsourcing of non-critical parts of its product portfolio to increase productivity and reduce costs. Further, a comprehensive website has been designed and is in place. Over 60000 hits get recorded every month, mainly from buyers overseas. The company has its own designing department and has brought a series of presentation materials, catalogues, brochures, etc.
The third phase also saw the setting up of an in-house R&D group with adequate facilities. Katlax, right from the beginning, has been driven by a passion for quality and confidence building.
Cooperative joint ventures for outsourcing R&D got established. In all the outsourced R&D, IPR is strictly maintained. The company is presently working on Smart Sensors, entirely developed in-house. The product patent application is filed and listed final under WIPO regime by the Indian patent office. The company has also applied for patent for its ESMS, unique product used for detecting/preventing adulteration of fuel during transport/transit and logistics. As concentrated efforts to fuel and asset management, we are now Developing Data Acquisition for CNG – PNG Dispenser in association with leading MNC in Automation for providing SCADA Solution.
Future plans are to move from conventional sensors to smart sensors (embedded technology). The company plans to move from components to subsystems and keeping integration to functional systems as the final goal.
The fourth phase is expected to start from 2006. The inputs of the first three phases will serve as foundation to move smoothly into the fourth and critical phase. The company will be professionally managed with very senior, qualified experts to lead the key functional areas. The company plans to achieve an exponential sales growth and by 2012, it aims to be one of the major automation solution providers. 90% of this turnover is expected to come from Exports and Contract Manufacturing.
The Product Range……
Presently the product range includes:
- Connector and Cable Assembly for sensors
- Inductive Proximity Sensors
- Capacitive Proximity Sensors
- Namur Proximity Sensors
- Photoelectric Sensors
- Field Plate Sensors/Hall Sensors
- Encoders
- Peripherals, Relay Units
- Magnetic Pick up Sensors
- Industrial Automation Modules like…
- Digital Panel Meters (to show in V, A, W, Hz, cosφ, °C, RPM, Lux, Hours, Bar, Customized)
- Three Phase Voltage/Current Scanners & Protection Relays
- Electronic Timers
- Digital Timers
- Digital Counters & RPM Indicators
- Programmable Length Counters
- Digital Event Counters
- Temperature Controllers
- Electronic Protection Relays & SPPs
- Under Speed Relay Units.
ADVANTAGES
Katlax has made a mark in the International market of Sensors and Automation products. ISO 9001: 2000 certified by ISOQAR, accreditated by ANAB, UK, tested for Intrinsically Safety (Ex) & Weather Proof Construction (IP-67) by CMRI (now CIMFR) Dhanbad, tested for IEC standards by ERTL (W) Mumbai, registered with BIS, DGFASLI & CCOE (now PESO), Nagpur, certified for CE, UL listed, product certified for UL (USA) & cUL (Canada), CE (complying with European Countries/Standards), its Sensor and Automation Products are available across the globe.
Katlax has acquired spacious Industrial land in Santej village of Gandhi Nagar district, outside of Ahmedabad and has constructed a state of the art manufacturing and service facility at this place.
Our factory is designed using modern manufacturing techniques and is suitable for considering future expansion requirements into account. The facility meets International standards and provides environmental friendly working atmosphere. The facility is adequately equipped with necessary manufacturing equipments and manpower to satisfy international volumes for contract manufacturing.
- State of the art facility
- With environmental considerations in construction to provide the best working ambience
- Facility at par with any international standards, as company is seriously doing engaged in contract manufacturing for international brands
- Katlax is already working with a number of European, American and Japanese manufacturers for contract manufacturing
- The company has built extensive distributor network with representatives in prime industrial towns
- Negotiating to set up partnership with US distributor.
Our factory is designed using modern manufacturing techniques and is suitable for considering next 10 years’ expansion requirements into account with modern and adequate competence. The facility meets International standards and provides an environmental friendly working atmosphere. The facility is adequately equipped with manufacturing equipments and manpower to satisfy international volumes for contract manufacturing.
Our Sensors and Automation products are exported to North America, Europe, Far East, Middle East, South East Asia and Africa.
Katlax actively participated in all major exhibitions and trade fairs the world over thereby acquainting its clients with international technologies and helping them choose the right one. Katlax’ Joint Venture project has been apprised and recommended by UNIDO (Vienna-Austria) for International tie-ups.
KATLAX CLIENTS
The Markets……
Katlax has over the years developed a huge market base for its range of products and services. OEMs catering to industries in the following segments have pitched their trust and faith on Katlax sensing solutions and have been buying regularly and repeatedly since past many years.
1) Engineering
2) Pharmaceutical
3) Textile
4) Printing
5) Plastic
6) Packaging
7) Conveyors
8) Material Handing Equipments
9) Chemicals
10) Food
11) Petrochemicals
12) Electronics
13) Automation
14) Other manufacturing and service areas.
Besides OEMs, Katlax has been meeting the requirements of Unique Automation solution for Machine Building, Automation, Process Equipments, Textiles, Pharmaceutical, Packaging, Printing, Material Handling Equipments, Security Systems, Transports & Automobiles, Logistics & Positioning and Tracking (GPS, GPRS, GSM)
Katlax has built over the years a fair share of the market in India. Besides, Katlax products have been exported to North America, Europe, Far East, Middle East, South East Asia and Africa. We export our Sensors and Automation Products to 26 countries.
QUALITY POLICY
We, at Katlax, Believe in......
- Organization expansion is based on qualitative aspects rather than quantitative. Quality does not mean quality alone, but quality of everything we do, most importantly the quality of life of our employee, suppliers and customers
- Resources generation is must, which comes from operational profits. Quality comes with resources; resources come from profits, profits from sales, and finally successful sales from all round quality.
To Achieve this Goal......
- Adopt quality system based on ISO: 9001. Deliver products meeting customer requirements. Select and maintain suppliers to meet quality requirement
- Motivate and involve personnel through training and provide adequate resources to meet quality objectives
- Build organization in such a manner that by 2007-08, 50% of the revenue will be generated by exports and 50% from domestic by 2010, 80% of revenue will be generating by exports and 20% from domestic
- To achieve this target, the areas of development will be identified like manufacturing facilities, equipments, manpower, etc.
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